I created fun animations that gave Blue a dynamic personality to make Berea College’s mascot more engaging and versatile. The goal was to develop a character that could be used across various platforms—from social media to campus events—making Blue more relatable to students, alumni, and prospective audiences. These animations help the college connect with its community playfully and memorably.
I designed the logo for Bear Essentials, Berea College’s free store, which was created to provide students with essential items such as winter hats, gloves, umbrellas, and more. Bear Essentials rotates its inventory seasonally to meet student needs, and the logo serves as a recognizable mark that promotes the store across campus materials and communications. My goal was to create a design that felt welcoming and practical, representing both the spirit of giving and the resourcefulness of the student community.
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