Brand Camp

Brand Camp is an initiative of Berea College’s Marketing and Communications department to help faculty, staff, and students accurately and consistently represent the college. I designed various materials supporting this mission as part of the graphic design team.

 We created pieces that reflect Berea’s unique identity, such as a custom tote bag featuring illustrations inspired by campus landmarks and student life. I also designed branded templates for flyers and PowerPoint presentations, ensuring that every presenter could deliver content in a cohesive, on-brand format. I also produced a laptop decal that included Berea’s brand colors, fonts, and a QR code linking directly to the brand guide, putting essential branding tools at users’ fingertips. These materials promote visual consistency and make it easy and enjoyable for the campus community to take pride in representing Berea College.